Sunday Up Market #5: Avitaminoz Shopping, March 28-29, Vinzavod

In March, SUNDAY UP MARKET @ WINZAVOD presented thousands of exclusive wears by average of 50 savvy fledging fashion designers and start-up brands ranged from comprehensive designs of AYA-YAY jackets to soft Iam knitwears, leather hand-made Nutsa and Livshitz bags, and cheeky accessories by White Trash For Cash и Alice & Rabbit.  

The event had become a first opening for some 20 designers and brands which included ArtFunFashion, Click-boutique, CrowHouse, D.A.K.lable(СПб), FiFa, K.Plehanova, Long-play, Nahui Ollin, SpaceForm and some showrooms with AIR, “Krasnoarmeisky”, «Dream Lab» and «Chanson» among them.

SUNDAY UP MARKET was set up as part of Random Showroom project some 6 months ago to become well-recognized by Moscow fashion lovers with its monthly Sunday events in Tshistyе Prudy where exclusive and really unique gifts for most beloved and dear people were available on the eve of Helloween or St. Valentine’s Day.

The market was founded both as a platform to promote fledging designers and unrecognized brands, and a city cultural event to attend lectures, learn about cutting edge fashion, music and art trends, find soul mates, and share inspirational creative ideas. SUM aims to promote young trendy and active people who seek a unique lifestyle and personal development through bringing out ideas and products to a wider audience.

“We are centered on making SUM both an event for regular meetings of fashion designers with consumers, and a space for meetings with savvy young authors with readers, artists, photographers, musicians and actors” – says Mariya Bergelson, the Project Manager.

In media partnership with lookatme.ru, and on the launch of SUM-PARTY project for closed parties, we have made a big advance in making our plans reality.  

The SUNDAY UP MARKET «fashion with pleasure» concept ideally fits in the philosophy of Contemporary Art Center WINZAVOD, specially designed for having good time in a most useful and trendy way.

In warm March, the spacious former Hangar, a well-attended space for all remarkable events at Winzavod, hosted SUM.

SUNDAY UP MARKET @ WINZAVOD is a space shaped to meet the up-audience needs for up-products and the world of perfection for all wears presented at SUNDAY UP MARKET have a taste of art and creative splendor which makes the event an alternative to fast shopping.

Average of 8000 visitors enjoyed rummaging for designs of the past projected onto “future-shaping” designers. The guests learned the history of some exclusive makes, plunged in a bright mix of eccentric comers and shining with energy designers, enjoyed buying unique wears and the taste of a crowded market place.

SUNDAY UP MARKET @ WINZAVOD marked the end of long Moscow winter with a loading dose of trill and active Avitaminoz Shopping.